North Studio
Brand identity and visual storytelling for a Parisian floral atelier
A Parisian floral atelier had outgrown its identity. Their craft was refined and deeply intentional, but their visual presence failed to communicate that quiet luxury. They needed an identity as considered as the arrangements they created.
Lumière Soul developed a soft editorial brand identity rooted in restraint. We drew from muted botanicals, refined serif typography and a restrained color palette of ivory, sage and warm stone — creating a visual language that whispers rather than shouts.
North Studio launched their new identity to immediate recognition within their community. The brand now includes a complete logo system, typography guidelines, color palette, packaging direction and social templates — all rooted in the same considered stillness that defines their work.